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Wix is doing a killer job when it comes to creating a platform for small business eCommerce websites.
I personally consider it a great option.
Also:
You find many people scouring the web with search like
- Wix eCommerce Vs Shopify
- Wix eCommerce Review
- Wix eCommerce pricing.
The reason?
They are curious and considering it just like you 🙂
I want to break it down for you just to show you what it offers and the benefit for you.
You ready?
Ok, let’s get started with this Wix eCommerce review:
Wix eCommerce – Simplifying the Art of Digital Sales
Along with offering standard features, such as a fully-functioning website builder, Wix has cultivated a series of features and technologies geared toward the digital retailer.
Before delving into specific features, the following highlights are why Wix has quickly become the go-to eCommerce solution.
Payment Methods To Give Your Customers Enough Options
Unlike many eCommerce solutions, which feature limited payment options, Wix offers its users access to a variety of online and offline payment methods.
Fully Customizable Product Page Layouts
The design and layout of your products page plays a direct role in visitor conversions.
Wix now offers an enhanced product page layout tool capable of custom-designed layouts with a simple click of a button – no coding required!
Thoughts I have on the product pages
Wix def makes it easier to create a page for any user.
The big part is anybody can do it which is important cause we can’t all code.
Captivating Visual Effects
Modern online shoppers are picky. Not only do they require a fast-loading website, but once loaded, they demand visually captivating layouts.
Wix offers a variety of custom visual effects designed to highlight products without distracting visitor attention.
Customer Engagement
The most important step in retaining a customer is through valuable communication. Wix offers a host of customer-centric features, such as a custom “Thank You” post-purchase message, which assists in solidifying customer loyalty.
Mobile Store Optimization Which Many Of Your Customers Will Like
Not all customers use a traditional browser. The use of mobile devices to make online purchases is ever-increasing.
Wix offers built-in mobile store optimization for all hosted eCommerce storefronts.
Add a Dose of Character and Personality To Your Online Store
Unlike many other eCommerce solutions, Wix offers a host of store design features. You only get one chance to make a great first impression.
With the following features, attracting and sustaining visitor attention through design is simple and powerful.
Pre-Designed Templates
Do you desire a breathtaking online store, but don’t know the knowledge or budget for a professionally designed website?
Wix offers a solution for you.
With 100s of visually captivating templates, Wix allows even novice online retailers access to aesthetically pleasing websites.
My thoughts on the templates:
I think Wix does a killer job on providing great templates. There is almost a template for anything you can imagine, and they are super sharp too.
Many of them are ready to go to some extent.
Product Page Customization
After you’ve chosen the overall layout, customize the final style by selecting a unique product gallery color scheme, row widths, and page elements.
Product-Specific Pages
The more information you offer a potential customer, the greater the likelihood of a conversion. Wix allows each product in your store to have its own page.
When a visitor clicks on a specific product in your gallery, its assigned page is automatically populated, which provides visitors with in-depth information and streamlined checkout.
Simplify the Complicated With Advanced Payment Options
The appearance of your eCommerce store is valuable; however, its functionality is the true marker for success.
Wix understands this concept and has developed a host of payment-oriented features to streamline payment while supporting a host of payment options.
Simple Purchasing Power
Prevent losing another customer due to a long checkout process with Wix eCommerce.
Once implemented, customers may access their shopping cart and proceed to checkout with only a few clicks of their mouse.
Access to their shopping cart is never lost or buried, and finalizing the checkout process is fully-supported.
Payment Flexibility
Attract a larger audience by accepting a variety of payment options.
Wix supports online payments through PayPal, Authorize.net, PayU and WebMoney – just to name a few.
Offline Payments
Not every customer wishes to pay online. Cater to this specific group by accepting offline payments without complicating the process.
Accepted Currency
eCommerce has made the digital marketplace a small arena.
To maintain forward momentum, it’s essential to accept a variety of currencies.
Wix supports almost any currency, which allows you to accept orders from around the globe.
Simplified Shipping Techniques
Take the confusion and frustration out of shipping your products with Wix simplified shipping.
Shipping rules and financial considerations can dramatically vary based upon what you’re shipping and its final destination.
Wix understands this and has implemented a variety of features to streamline this complex process.
Product-Specific Shipping Rules
Stop trying to figure out shipping costs and other product-specific considerations.
Wix allows you to designate shipping rules for specific products, such as price modifications based upon customer location, product weight, and shipping service.
Shipping Limits
Don’t worry about accidentally accepting an order from a customer who’s outside your delivery area.
Wix limits customers based upon your approved geographic area.
Customized Handling Fee
Preparing products for shipment can be a time-consuming process. Wix offers an optional “Handling Fee” to be automatically calculated into the final sales price.
Manage Your Store With Accuracy and Precision
Much like a traditional store, managing an eCommerce store is essential for success.
Wix offers its customers a variety of administrative-level features and technologies.
All features are designed to simplify the often complex process of tracking, managing and overseeing orders.
Manage All Activity
Wix offers administrator’s a private-access page, which displays all administrative data and information.
From here, organize and add products, establish payment options, set product-specific pricing and even create and distribute coupon codes.
Track Orders with Ease
Never become overwhelmed by tracking new and completed orders. Wix automatically gathers and organizes order-related data.
To assist in this process, the Manage My Store option assigned a unique ID number to all orders and automatically updates inventory and other spreadsheets.
Customer Tracking
Explore customer-specific orders and information based upon customer name or email address.
From here, you may explore order history, contact information and order status (shipped, in transit, delivered, etc.).
Manage Inventory Like a Pro Which Can Save You Time
Never receive an order you can’t fill with the Wix inventory features. Inventory amounts and details are automatically collected and updated with each order.
With various alert thresholds, you’ll receive an alert the moment a customer attempts to order an out-of-stock item, which allows you to instantly connect with this customer to resolve the issue.
Wix eCommerce Price Plan Options And More
The Wix eCommerce solution is available in three price options.
While these are among the more expensive plans offered by this company, you’re given not only access to the eCommerce solution, but also a myriad of advanced-level features and options.
- Business Basic Plan For eCommerce – ($28 monthly) – (Paid Yearly upfront – Comes out to $23 Monthly) – (2 years paid up front– Comes out to $20 monthly) – (3 years paid up front – Comes out to $18 monthly)
- Business Unlimited Plan For eCommerce – ($33 monthly) – (Paid Yearly – Comes out to $27 Monthly) – (2 years paid – Comes out to $23.50 monthly) – (3 years paid – Comes out to $22 monthly)
- Business VIP Plan For eCommerce – ($56 monthly) – (Paid Yearly – Comes out to $49 Monthly) – (2 years paid – Comes out to $42 monthly) – (3 years paid – Comes out to $38.50 monthly)
My thoughts on these:
Now with these, I pretty much feel they are all the same minus a few additional items you get per plan upgrade.
If you see, you see Business unlimited has the branding help with logo making which is nice.
With the VIP plan you get VIP support over the phone and your questions take priority.
For me, I’m just going to start with the business basic.
For some though, I think it’s just important to ask.
Will you need tons of help, or does helping you build your logo sound cool?
Also, you will notice you get more storage which could be beneficial too
Wix Arena
The Wix arena is pretty cool, you can hire a designer to get it done for you.
So for instance, maybe you want a detailed and unique website template to start your eCommerce website.
Well, you can get quotes and more here for that.
No commitment quotes
the nice thing is you can reach out to these pros in their field and get a quote from them without having to worry to pay up front. Nice to know what you’re getting into with this.
Wix Forum – Wix has a forum in their arena where you can bounce ideas off the pros or get some site feedback. A great addition to get your site up to the level you want it to be.
Become a web designer – Wix gives you the ability to not only run your store but also jump in and offer your skills for hire. A nice additional way to help, and as well, profit from this area.
This also gives you the ability to create quite a portfolio of customers that could end up being repeat too, just an FYI.
Budget Awareness – To me it sounds like Wix wants to make sure they cover different budgets and makes you very away of this. I like that because personally, web design can be quite expensive.
And yes, maybe once your eCommerce website grows you can afford it. But it is good to know that a web designer is here that is right in your budget.
Wix History & Company Info
I figured I’d share some stats I found about Wix and their history.
Founded – 2006 by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan. Wix entered an open beta phase in 2007 which used the Adobe Flash platform.
In April 2010, Wix reached 3.5 million users and raised $10 million in series C funding provided by Benchmark Capital.
In 2011, Wix had 8.5 million users and raised $40 million in Series D funding.
Wix locations – San Francisco, New York City, Dnipropetrovsk (don’t worry, can’t say it either, Vilnius, Beersheba, and Haifa. Headquarters are in Tel Aviv, Israel.
Sock Symbol – WIX <— located on the Nasdaq
Services – Website builder & website hosting
Source: Wix Wikipedia Page
Flexibility for All Stores and Budgets
While some eCommerce sites may find a few drawbacks with Wix eCommerce solutions, the advantages and capabilities of this provider are leaps-and-bounds greater than many of its competitors.
Explore the many options not discussed by visiting Wix eCommerce, and see for yourself whether its features and options can benefit your growing business.
Wix Features That I like
Simple Set Up
When I clicked on a link to head over to Wix to at least sign up I was figuring 15 minutes total might do the trick.
When I had a website up and my account done in less than 5 minutes I was pretty shocked.
It really is super easy with just a few clicks. Even when I got to the part in choosing my template it is all broken down for you.
Plenty Of Plans To Choose From
I like the idea of being able to choose from quite a few different plans, which Wix offers.
From free to $24 bucks and up they have plans that fit your budget, which is important.
Wix Cons For Me
Just to breakdown a few cons for me on Wix
The Customer Support Wix Offers
One key thing I look for on website builders is how fast can they solve an issue for one of their users.
Shopify for instance, will chat right away with you no matter what.
This is where Wix fails.
You have to email them if your not using their top plan which I don’t find fair what so ever.
It will take about a day to get a response and I’d really like them to get a chat feature.
Wix eCommerce Store Examples
I’d recommend clicking through each one to get a feel on what you can do with them.
I was pretty impressed on what your able to do and build with Wix.
Piece Of History
The Original Tea Towel Co
Shopify Vs Wix For My Online Store?
I wanted to add this really quick, because these two get searched a ton.
Thankfully I wrote a dedicated article just for this.
Now though,
To keep it simple, Shopify is going to be your better choice.
But, make sure to read this to get a feel on why.
Frequently Asked Questions About Wix
- Is Wix eCommerce better than Shopify? These two are both great options. But Wix is more focused on a smaller size eCommerce, why Shopify is scalable to adapt to your eCommerce business.
- How many products can I sell with Wix? It’s unlimited which is nice.
My Wix eCommerce Review Conclusion:
Wix is a great option for any person looking to build a website.
I had mine up in a matter of minutes and that is no joke right there.
Give it a shot and see how it works for your online store.
Keep in mind though.
You need to consider your overall goal.
If it’s to really expand and grow and become a dominant force in eCommerce
You might want to consider another eCommerce platform such as Shopify, Bigcommerce, or Volusion.
Try Wix Free Today or Check Out The 5 Best eCommerce Builders
