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I love website tools that help really drive conversions.
And well
Social-proof marketing software really does the trick.
Now,
I know you’re probably already searching for ways to increase conversions
Or well
Maybe you never thought about it.
Or, maybe you’re typing in keywords like
- Proof Software
- Social Proof Software
But,
Regardless
These types of tools have a great return on your investment.
I want to show you 2 of the best companies out there doing it right.
So, you can take advantage of this software for your eCommerce Website and on.
What is Social Proof Software? (Let’s Start Here)
Social proof software refers to digital tools designed to leverage the psychological phenomenon known as social proof, where people are encouraged to emulate the actions or behaviors of others in specific scenarios.
This concept is grounded in the idea that individuals look to others to make decisions, especially in situations where they are uncertain.
Social proof software typically showcases customer testimonials, reviews, ratings, social media mentions, or any other form of endorsement that positively influences potential customers by demonstrating that a product or service is trusted and valued by others.
Such software is utilized by businesses to increase conversion rates on their websites by displaying real-time proof of others engaging with their products or services.
The fundamental premise behind this is that when potential customers see that others have had positive experiences, they are more likely to make a purchase or engage with a brand themselves.
Applications can range from pop-up notifications showing recent purchases by customers to widgets displaying customer testimonials and social media feeds highlighting user-generated content.
By implementing social proof software, businesses aim to build trust, credibility, and a sense of community around their offerings.
Use Proof – A Great Social Proof Marketing Tool Worth The Investment
Use Proof is no joke when it comes to social proof marketing on your website.
It’s simple to use and most likely integrates nicely into your website.
I love a tool that once it’s up, you are pretty much good.
What type of websites is Use Proof good for?
- eCommerce websites
- Info & training websites (Blog)
- Membership website
- Services (Local & National Websites)
What I like about this tool so much
- Set it and forget it type of tool. Sure you will make changes but it just works.
- Helps really create visitors to customers which makes you more money.
- Increases overall conversion
Use Proof top features
- Mobile optimized – Everybody is searching your site on a mobile device. And well, Use Proof made sure their software is there too. Big plus.
- Activity notifications – This is an awesome feature. You can show what people are viewing and what they are buying on your site. This screams conversion for your website all day.
- Live visitor count – This shows how many people are viewing the page at that exact time.
- Language translation – I find this nice that you can convert to another language when needed. Great feature.
- Easy integration – most likely they have a solution to plug and play right into your website so you don’t have to worry about it being tough.
Social Proof Examples Using Use Proof
- Rving Planet
- Scout IQ -68.8% conversion rate on his checkout page
Why Would You Sign Up For This?
Pretty fair question right?
This product is all about increasing leads, sales, and sign-ups.
So, if your overall strategy is to do one of these there is a good chance to take it for a spin.
What Is The Pricing For Use Proof?
Use Proof offer different pricing plan right on the surface.
They do consult with you too though if these plans don’t fit your needs
- The basic pricing plan costs $29/Monthly or is paid annually for $290 savings you $58 bucks which includes up to 1,000 unique visitors.
- The pro plan costs $79/Monthly or paid annually for $790 which saves you $158 and includes up to 1K-10K unique visitors. This plan to me seems to be the best option for quite a few websites because it fits a very successful range of visitors to your site.
- The business plan costs $129/Monthly or is paid annually for $1290 which saves you $258 and includes up to 50,000 unique visitors.
- The premium plan costs – $199/Monthly or paid annually for $1990 which saves you $398 and includes 50K-100K unique visitors.
- The platinum plan costs – $299/Monthly or paid annually for $2990 which saves you $598 and includes 100K-300K unique visitors.
- The enterprise plan – I mean you’re just straight ballin now. You have to contact them to get a price for this one.
Prove Source
Based on a thorough analysis and the provided data snapshot of ProveSource, here’s a detailed review that encapsulates the essence, benefits, and potential downsides of using this service.
As an expert software tester, I’ve delved into what makes ProveSource stand out, its strengths, weaknesses, and its fit for businesses.
Overview
ProveSource is heralded as the number one social proof platform for websites, aiming to significantly boost conversions by leveraging the power of social proof.
It’s trusted by 40,000 businesses globally and proudly showcases substantial customer feedback across various sectors.
This service allows for the displaying of real-time customer actions such as sign-ups, purchases, and reviews directly on your website.
From my testing experience, the setup process is remarkably straightforward—requiring just a simple copy-and-paste action to integrate with your landing pages, checkout pages, and lead magnets.
Pros
Increased Credibility and Sales: The core advantage lies in its capability to instill trust among website visitors. By displaying genuine customer interactions, ProveSource builds an atmosphere of trustworthiness and activity around your brand, effectively nudging visitors toward conversion.
User-Friendly Setup: One of ProveSource’s strengths is its ease of use. Setting up the tool on your website is as simple as it gets, making it accessible even to those with minimal technical skills.
Versatility and Integration: The platform plays well with various marketing tools and supports a wide range of integrations—enhancing its functionality and making it a versatile addition to your marketing stack.
Rich Customer Insights: Through data like conversion rates and customer feedback, ProveSource provides valuable insights into user behavior, enabling businesses to tailor their strategies effectively.
Cons
Potential Overstimulation: For some users, constant notifications may seem overwhelming, potentially detracting from the user experience rather than enhancing it.
Perception of Inauthenticity: There’s a fine line between genuine social proof and creating a perception of pushiness or artificial popularity. Users may become skeptical if the implementation feels forced or ubiquitous across too many items.
Application Scenarios
Businesses looking to increase their website’s conversion rate through heightened customer trust would find ProveSource immensely beneficial.
Whether you’re running an e-commerce platform, offering digital services, or simply trying to boost sign-ups, personalized social proof can significantly impact your conversion metrics.
As a software tester, my takeaway is that ProveSource offers a robust toolset for enhancing website credibility and engagement through social proof.
However, it’s crucial to implement it judiciously to maintain authenticity and avoid potential visitor overwhelm.
Smash Balloon
A Deep Dive into Smash Balloon Social Media Feeds for WordPress
Smash Balloon offers an incredible suite of social media feed plugins for WordPress users, designed for seamless integration and optimized performance.
As a user, I’ve found that these plugins not only simplify the process of displaying social media content on a website but also do so in a way that is both efficient and aesthetically pleasing.
Ease of Setup and Customization
Getting started with Smash Balloon plugins is a breath of fresh air.
With a promise of “no coding required”, I was able to install and set up my social feeds within minutes.
The intuitive interface coupled with Gutenberg Editor support facilitates a straightforward experience from installation to customization.
What enhances the user experience significantly is the ability to adjust the social media feed design to match the brand aesthetics effortlessly, leveraging the automatic style inheritance from the WordPress theme and the plethora of built-in styling options.
Reliability and Performance
One of the most commendable aspects of Smash Balloon is its reliability.
The intelligent feed caching and robust backup system ensure that feeds remain active even during social media downtimes.
Moreover, the plugin’s design prioritizes page speed.
By optimizing and storing images locally and minimizing external requests, Smash Balloon maintains lightning-fast load times, a feature not commonly found in other social media plugins.
SEO Friendly with No Limitations
Smash Balloon excels in enhancing the website’s SEO.
The plugin smartly bypasses the use of iframes, embedding social media content directly onto the webpage.
This approach not only boosts SEO rankings but also allows the display of multiple feeds across the site without any limitations on the number of social media channels.
Unique Features
Leveraging social proof through Smash Balloon significantly boosts engagement, subscribers, and sales.
The plugins make it incredibly easy to display testimonials and reviews, not to mention the convenient GDPR compliance settings that respect user consent.
Customer Service Excellence
Beyond the technical prowess of the plugins, what sets Smash Balloon apart is their commitment to customer service.
Throughout my usage, I’ve experienced nothing short of stellar support, with prompt and helpful responses to any queries or issues that arose.
Pros and Cons Based on Personal Experience
Pros:
- User-friendly setup and customization.
- Robust reliability and optimized performance.
- Direct SEO benefits from embedded social content.
- Exceptional customer service.
Cons:
- Overwhelming number of customization options for beginners.
- Might require occasional adjustments following major social media platform updates.
Conclusion
In conclusion, Smash Balloon offers a powerful and reliable solution for integrating social media content onto WordPress sites.
From my extensive use, I can attest to its ease of use, performance, and the direct impact it can have on enhancing site engagement and SEO.
Whether you’re looking to display content from Facebook, Instagram, Twitter, YouTube, TikTok, or amalgamate all your feeds into a social wall, Smash Balloon is a top-tier choice, backed by excellent customer support.
OptinMonster
OptinMonster is primarily recognized as the most powerful lead generation software aimed at converting website visitors into subscribers and customers.
However, its capabilities extend far beyond, effectively serving as a robust platform to display social proof.
With a variety of campaign types such as lightbox popups, banners, floating bars, and slide-ins at your disposal, OptinMonster ensures you can showcase your social proof precisely where and when it matters most.
Key Features and Advantages
- 100+ Templates: OptinMonster hosts over a hundred templates, making it incredibly easy to build visually appealing campaigns within minutes. For someone who has delved deep into these templates, I’ve found that each is meticulously designed to cater to different campaign goals and aesthetics, ensuring that businesses of any niche can find something that resonates with their brand image.
- Advanced Targeting Features: What sets OptinMonster apart is its intelligent targeting capabilities. You can tailor your popups to display based on specific visitor behaviors, such as newness to the site, intent to exit, or periods of inactivity. Throughout my extensive testing, the precision with which OptinMonster executes these targeting rules impressed me the most. This specificity dramatically increases the chances of conversion, as your social proof surfaces exactly when the visitor is most receptive.
- Ease of Use: Despite its depth of features, OptinMonster remains surprisingly user-friendly. Its drag-and-drop builder facilitates easy campaign creation, and its dashboard is intuitive even for novices. From personal experience, the learning curve is minimal, which is a significant advantage for businesses with limited technical expertise.
- Campaign Example: Delving into an example mentioned, Post Planner’s use of OptinMonster to grow its email list underscores the tool’s effectiveness. By showcasing social proof front and center, visitors are more likely to be influenced to take action, validating the power of well-placed endorsements.
Real-World Application and Analysis
In practice, OptinMonster behaves as more than just software; it acts as a conversion catalyst.
During my time using OptinMonster, one feature that continually stood out was its A/B testing capability.
Being able to test different versions of social proof and directly measure their impact on conversion rates allowed for data-driven decisions, a crucial aspect often overlooked in discussions about social proof tools.
Moreover, the ability to add social proof elements to email campaigns through OptinMonster opened up new avenues for engagement.
Integrating user reviews, customer testimonials, or even influencer endorsements into emails made the communication more persuasive, driving up open and click-through rates.
Use Fomo – A Great Social Proof Software To Use For Your Website
Use Fomo is another great tool for helping you convert more people
Let’s check out the features they offer
Top Features
- Customize your look – You can make it look and feel how you want it to.
- Simple drag and drop building – Easily customize it to your liking
- 15 international languages – always nice to know you can accommodate all your readers and your potential customers.
- The intelligent features – Fomos takes the time to crunch numbers and see what works the best and optimizes it. This is pretty cool.
Pricing For Use Fomo
- Startup is $29/monthly for 50,000 notifications
- Pro is $49/monthly for 200,000 notifications
- Advanced is $199/monthly for 3,000,000 notifications
What Does Fomo Integrate With
I won’t go over them all but wanted to show you a few that a ton of people use.
- Shopify
- Convert Kit
- Bigcommerce
- WordPress
- Wix
Trust Pulse
Another fun tool to really help increase conversion on your site with a ton of fun features to utilize without knowing a ton of coding or setup.
They as well are an Optinmonster company that has been around this industry for a while.
Some key features:
- Real-time tracking – see exactly what your visitors are doing instantly
- Showcase activity – show your other visitors what visitors are doing such as buying or on a certain product page
- Smart targeting – looks like they have the means to display a pop-up when needed.
Trust Pulse Pricing:
Looks like they are offering a discount at the moment.
Which is a tactic for them to convert you.
I’d assume when you pay for the year
So, let’s just put both prices
- Basic is $5 monthly right now but regularly $9 monthly
- Plus is $10 monthly right now but regularly $17 monthly
- Pro is $19 monthly right now but regularly $34 monthly
- Growth is $39 monthly right now but regularly $50 monthly
Best Social Proof Software Tools: Your Ultimate FAQ Guide
What is social proof software and why do I even need it?
Okay, picture this: You’re browsing online for a new pair of sneakers and you see “John from Florida just bought these!” popping up. That’s social proof in action. It’s like when your friend tells you they found the BEST pizza place, and suddenly you’re craving pizza from there too. Social proof software helps businesses show off real actions real people are taking on their site – like purchases, reviews, or sign-ups. It taps into the whole “follow the herd” mentality. Why do you need it? Because it builds trust and nudges people to jump on the bandwagon. Basically, it’s the digital version of your friend raving about that pizza.
Can social proof software really boost my sales?
Short answer: Yes. Long answer: Absolutely yes, but let’s break that down. It’s like when you see a line outside a restaurant. You think, “That place must be good!” Social proof software does that for your website. It shows visitors that real people are making real decisions – like buying your products, and studies show that it can seriously boost conversion rates. People trust other people more than they trust marketing messages. So, by showing potential customers that others are buying and loving your product, you’re more likely to convince them to hit that “buy” button.
What features should I look for in social proof software?
First, real-time notifications – they show live actions taken by customers. Then, customization options are key because nobody wants their site to look like a high-traffic intersection. You need to tailor those alerts to match your vibe. Analytics tools are the unsung heroes. They’re like your private detective, giving you the lowdown on what’s working and what’s not. And don’t forget about integrations. You want software that plays well with tools you’re already using.
Is there free social proof software available?
Yes, there are free versions and trials out there that give you a taste of what social proof can do. But remember, with free stuff, sometimes you get what you pay for. These versions might come with limitations like fewer features, branding from the service provider, or limited activity notifications.
How do I choose the best social proof software for my business?
Start by figuring out what you really need it to do. Are you all about showcasing customer reviews, or are live purchase notifications more your jam? Consider how it’ll fit with your website’s design and whether you can customize it to your heart’s content. And, oh boy, don’t forget to think about scaling. You want something that’ll grow with your business, not turn into a pumpkin when you hit the big leagues. Lastly, price matters. Aim for the best value – which isn’t always the cheapest or the most expensive option, but the one that hits that sweet spot of what you need at a price that makes your wallet happy.
Let’s talk about which one might be the best option for you.
At the moment I’m going to go with Use Proof
Now:
I always suggest trying all of them
But:
Let’s face it sometimes we just want the best option to keep chugging along.
If that’s the case.
Just get started.
Now, from a simple interface
I have to give Use Proof the win in this category.
I just find their site easier to navigate and more friendly.
I’m a sucker for it too.
After all, it’s nice when you go to a site that is set up for someone regardless of their expertise.
But, let’s also throw in a few other reasons why I’m using Use Proof
- The feel and look like I mentioned
- I feel there working harder on developing integrations and advancement
Where Do I Use this Software On My Site?
I figured it might be nice to show you how I use it too.
Only fair right?
For me, I decided to use it to show the number of users
That is using certain eCommerce website builder options.
I have it on other pages too, but it’s the same concept.
To get people to click thru!!
And I figured by showing how many people are signing up
This would be super beneficial to my website growth.
Which it totally was.
Give or take a bit, but probably around a 30% increase over 3 months which is awesome
for free trial sign-ups.
The Conclusion On The Best Social Proof Software
At the end of the day, they both will help you really convert.
And they’re both tools that once they’re up they kind of run just run on their own.
I’m a big fan of this because it pulls the data and does the work for you.
And then shows your readers and customers what’s happening on your site.
Bottom line:
It will be well worth the investment to grow your website.
Got questions?
Let me know below 🙂
