What Is SEO? (Get A Better Understanding)

If you’re looking to grow your business, you need to start with the right foundation.

That’s why we’re here to help you build a solid understanding of SEO and how it can benefit your business.

We’ve collected some tips for getting started with search engine optimization (SEO) here on this page.

SEO stands for Search Engine Optimization.

It’s the process of getting traffic to your site through natural search results, as opposed to using paid advertisements.

There are many factors that go into ranking well on Google, but here are some basics:

• Keywords – The words people type into Google when they’re looking for something specific (like “SEO” or “how to build a website”). You want your pages to be optimized so that they’re found by people searching for those keywords in order to get more traffic than other sites with similar content.
• Links – Links from other websites are one of the most important factors in determining where your page ranks on Google’s SERPs (search engine result pages).

Link building is a way to get search engines to recognize the value of your website and put it higher in the search results.

Backlinks are the cornerstone of SEO (search engine optimization).

They’re also what make you feel like a rock star when you get them.

Backlinks are links from other websites that point to your site, and they’re a sign of authority and credibility for search engines like Google and Bing.

The more backlinks you have pointing to your website, the higher it will appear in search results for queries related to what you offer on that page or topic.

The best way to build backlinks is through content marketing: creating valuable content about topics people want answers for, then sharing that content on social media and linking back to it from relevant pages on your own site (like an FAQ page).

Links should come from other authoritative websites that have a similar audience as yours.

Links are a key part of your SEO strategy because they tell search engines that you’re an authoritative website.

Links from other authoritative websites will help you rank higher in search results, which means more people will see and click on your site when they’re looking for something specific.

When deciding where to get links, look for sites with similar audiences as yours — this increases the chances that they’ll be interested in what you have to say, too!

Also, consider how large their audience is: if several million people visit a site every month (like Facebook), then getting one link from them could bring tons of traffic back to your own website

Keywords are words or phrases that people use when searching for something on Google or another search engine.

Keywords can be single words or phrases, like “how to bake cookies”, but they also include more complex queries like “how to bake chocolate chip cookies” and “chocolate chip cookie recipe”.

Keyword research is important because it helps you understand what your customers want, as well as how they’re searching for it.

If you know what people are looking for when they come to your website, then you can create content that meets their needs and makes them happy!

The main goal of keyword research is to figure out which terms to target and how many times you want to appear for those terms.

Keyword research is the process of finding out which keywords people are using to search for your products or services.

It helps you to find out what your target audience is looking for, so you can create content that will answer their questions and satisfy their needs.

The main goal of keyword research is to figure out which terms to target and how many times you want to appear for those terms in search engine results pages (SERPs).

You can also do keyword research using tools

You can also do keyword research using tools like Google’s Keyword Planner or Adobe’s Keyword Tool, Moz Keyword Explorer, and SEM Rush.

Google’s Keyword Planner is a free tool that gives you a broad overview of how many people are searching for specific keywords in your niche.

It will also show you the average cost-per-click for those keywords so that you can see which ones are more expensive to advertise on (which means there are more competitors bidding on them). This will help guide where you focus your content creation efforts in terms of SEO.

Adobe’s Keyword Tool is similar to Google’s but costs money ($9/month) unless you have an enterprise license through Adobe Analytics Premium or Creative Cloud subscription plans with access to the Marketing Cloud Suite including Site Catalyst analytics software suite which includes Optimizely A/B testing software tool too!

Your site must contain original content with keyword-rich text that is relevant to the topic of your page or post, as well as images and videos with an appropriate title tag, description, and alt attribute.

Keyword research is an important part of SEO.

Keywords are words or phrases that people use when searching for something on Google or another search engine.

For example, if you’re creating a website about how to tie your shoes, some possible keywords would be:

• How To Tie Shoes – This is the most general term and will bring in the most traffic from users looking for any kind of information about tying shoes (however it won’t have much competition).
• The Best Way To Tie Shoelaces – A more specific keyword phrase that would target those who specifically want the best way to tie their laces. But this also means fewer people will find your page since there isn’t as much demand for this topic compared with simply “how do I tie my shoes?”.

You need great design, typography, and user experience

Great design, typography, and user experience are key to making your content easy to read.

If people can’t read it, they won’t stay on your site long enough to read what you have written, view your images/videos, and share it with others through social media channels such as Facebook, Twitter, LinkedIn etc…

In order to achieve these objectives:

• Content must be easy-to-read (meaningfully organized so that people know where they are).
• Design must be attractive (clean lines) with a logical navigation scheme (no dead ends) that makes sense for users who may not be familiar with the industry or topic being covered on the site in question.
• Typography must also be well-designed so that text stands out from other elements like logos or icons while remaining consistent throughout every page of a particular website’s design scheme(s). This will help make sure readers don’t get lost trying to find things like contact information or legal disclaimers because everything looks disorganized without proper planning beforehand!

Conclusion

This article has given you a brief overview of what SEO is and how it can help you get more traffic to your site.

Hopefully, it broke it down a little for you and helps you move forward.

If you have any questions feel free to drop a comment below.