The Perks Of Using A e-Commerce Website Builder

The Perks of e-Commerce

It’s impossible to go online and not find someone trying to sell you something.

Individual merchants, big business, work-at-home moms and every small business in between have an online store just waiting for you to stop by.

However, there are qualities that define the better online stores. These stores provide seamless transactions, organized inventory and complementary product pages.

Others don’t seem to have it all together yet even then, they are still able to draw in customers who want something that they can’t get for cheaper nearby in a brick-and-mortar store.

It’s possible nowadays for any business to create and sell products or services online whether they have programming knowledge or not.

With e-Commerce store builders, you can set up a store in minutes and have a secure shopping cart. There are many more perks where that came from.

Thousands of Templates and Customization Options

Most online store builders offer all kinds of templates for any kind of business. This is how you set up a store in minutes. You can select your business category and see a list of templates specifically designed to sell your kind of products.

They include a whole site layout, product catalog and secure check out. However, some store builders go beyond these simple factors. They provide you with the tools to customize all parts of the template and even select different options for the customer’s checkout experience.

Again, what would have taken a developer a month to figure out can now be done in minutes even when you are offered a bevy of tools and options to build your site’s store.

Showcase Your Best Products

In addition, an online store can highlight your latest deals, promotions and new items with visuals that your design team creates. With the right site layout, you give customers a prismatic view of your services or products. In some cases, stores even give you 360 degree options where they can zoom, rotate and see every angle of a product.

Even if you are just getting started with an online store, if you have a builder that can seamlessly set up a professional e-Commerce site, you look 10 times better than a competitor trying to do it on their own. That’s because site builders give you tons of different tools to make sure that your store can look as brilliant as Nordstrom.com.

Product Comparison and Complementary Items

Site builders also provide you with a ton of different options for selling your best products and promotional items. You can choose to do a product comparison with site builders like Volusion or you can offer products that go hand in hand with what your customer is interested in.

For example, a new pair of skinny jeans is on sale, but you’re also offering an entire look in the bottom right corner with a new tank top, necklace and flats. This is the way that professional brands sell as much as they can to customers who are looking to buy.

Innovative Shopping Cart Design and Secure Payment

While the design and layout are very important to the store design, you also want the checkout design and payment options to be as clear as possible. Customers don’t like checkout systems that don’t work or that don’t show security.

You should always make sure with your selected store builder that you’re using a secure checkout. While some store builders will charge a percentage of the sale price as a transaction fee, there are plenty of e-Commerce builders out there that don’t have any sort of fees besides the setup price.

Payment options also need to be established as just using Paypal is an issue for customers who don’t trust Paypal. Making credit card payments is important to online shoppers.

So what perks have you noticed with your e-Commerce website builder?  Anything that really stands out to you? 

Image Credit: Flickr