10 Successful Shopify Stores (And What They Do Right)

There’s a reason that Shopify is one of the most popular eCommerce website building platforms in the world today.

The biggest appeal?

More than 7,000 businesses use Shopify every day, and since its development in 2004, Shopify has generated sales worth $34 billion.

This success allows Shopify to capture 20% of its market share, and it looks like the company has no intentions of slowing down growth any time soon.

Shopify is a one-stop shop for all eCommerce needs, and its tools include product and inventory management, responsive design templates, and marketing analytics, just to name a few offerings.

As many merchants now know, digital retail is the future. With more and more buyers spending online first, having a functional, sharable online store is crucial.

And, many online stores have not only achieved this with Shopify but continue to higher the bar.

So whether you’re new to Shopify or an established store owner looking for some inspiration, check out our list of the 10 Most Successful Shopify Stores (And What They Do Right).

1. Allbirds

If you’re a shoe or sneaker fanatic, you’ve almost certainly heard of Allbirds.

The New Zealand-based company was started in 2014 and was founded on the principles of sustainability, minimalistic design, and comfort.

The first shoe, the now cult-favorite Wool Runners, are made of superfine merino wool.

By October 2018, the company sold a stake to investors at a value of $1.4 billion.

Since the company is firmly established in the footwear market, and just recently accepted a partnership with Adidas and has widely broadened its product offerings.

The Allbirds Shopify website was no doubt a crucial part of the company’s rise to fame and consumer favor.

Their site blends connotations of comfort and quality and is extremely easy to navigate.

Sifting through products is simple; you can easily pick a size and color, and then read on about the core features and design principles.

The checkout process is seamless, and customers have the option to pay in several different ways.

Shopify is clearly an optimal site for showcasing visuals, as the colors of the shoes pop off the page and draw in the eye.

2. Bebemoss

Bebemoss takes toys to the next level.

This Turkey-based company was founded by mother-of-three Izabela Erşahin, who designs each toy sustainability and with special attention to fair trade principles.

Bebemoss also offers other crochet kits for sewing your own creations, as well as cute wall prints for a child’s bedroom.

Many of the employees working for Bebemoss are mothers and refugees from Syria, giving them a chance to rebuild their homes in Turkey.

Bebemoss has used Shopify to set up a giving feature, where each purchase goes towards supporting working mothers in Instanbul earn a living wage.

This sometimes complicated process is made simple with Shopify’s eCommerce functions across multiple supply chains.

It is also key for Bebemoss to showcase their toys cleanly and that colors truly capture the eye, just as they would for a child.

Bebemoss also regularly runs discounts and promotions, making it key that their site is constantly updated and showcasing the right prices.

3. Pipcorn

The snack market is so wide and diverse that it can be difficult to cut through the noise and establish a powerful brand presence.

In addition, snacks can be notoriously shadowy in nutrition and ingredient quality.

Pipcorn, founded by Jen and Jim Martin in 2012, puts emphasis on being transparent on what’s in their snacks.

Though the company primarily sells flavored popcorn, they also sell crunchy, savory, and perfectly-dippable crackers and cheese balls.

Pipcorn uses Shopify to create fun, engaging, and animated features. Each bag gives an interactive shake every time you hover over it.

In addition, their “About Us” page outlines their incredible story and truly showcases how passionate the family-owned business feels about being able to bring joy through food.

Pipcorn’s template of choice also really helps the company show a consistent brand throughout each of its pages.

4. Pop Chart Lab

Pop Chart is a comic book nerd’s dream company. This innovative pop-culture business sells a myriad of products on its site, including movie poster prints, scratch-off charts, and other creative posters.

Depending on where you want to start searching first, the highly-organized tab at the top allows you to sift through options quickly and add them to your cart with a click of a button.

Pop Chart also showcases their prints and fonts in large-image formats, allowing the user to see every detail up close.

They also offer chart series, including parts of North America, bird species, and other variety style prints, which are displayed well in rotating, carousel-like templates.

For the user who really isn’t sure what they want, having a lot of options presented makes deciding simple.

And, this site still somehow manages to look clean and minimalistic, despite all it has to offer.

5. Pura Vida Bracelets

Another major product player on this list, Pura Vida is no stranger to successful eCommerce.

Inspired by the stunning culture and lifestyle of Costa Rican locals, Griffin Thall and Paul Goodman founded the company in 2010, with the help of two artisan bracelet-makers.

The bracelets exploded in popularity for their sustainably made and ethically-sourced materials, their bright colors, and stunning charms.

Since multiple celebrities have been spotted wear Pura Vida accessories, and the company is continuing to expand into new markets.

The site offers a popular “Spin to Win!” feature as soon as a user enters the website, allowing them to win prizes and discounts to further incentivize buying.

Products are spaced cleanly with an all-white background and formatted with design principles in mind.

Jumping from product to product is easy, so the user doesn’t have to reload the page when they’re finished.

Pura Vida even incorporates a FAQ-style knowledge base directly on their site, so users can seek out help at every stage of the eCommerce process if needed.

6. Leather Head Sports

When you think football, an aesthetically-pleasing website with bold, dark colors doesn’t immediately come to mind.

But that’s exactly what Leather Head Sports’ site looks like.

The company, founded by Paul Cunningham, clearly showcases a love for America’s favorite game and also espouses views of connecting with others, returning to nature, and loving the world around you.

This brand is consistent across each of the site’s pages, and the detail of quality is clearly shown through the imagery.

Leather Head Sports uses a strong, collegiate-style font to connect with its audience.

The company also uses Shopify to run a customized feature, where users can design their own ball with a custom logo, text, or engraving.

Their press/video section is another highlight, and several videos outlining how a football is made, press features, and interviews help to boost the company’s credibility.

Having proper storage space is definitely a crucial need for this company.

7. UPPERCASE Magazine

UPPERCASE Magazine is one of the most colorful sites on our list, and a haven for creatives and publishers alike.

They routinely publish books and magazines to inspire creativity in others and has a website that equally shares this idea.

Its founder, Janie, is also a one-woman show, handling everything from design, production, and supply chain operations.

Shopify makes it easy for her to consistently monitor order availability, answer questions, and even run a collaborative blog with other creatives.

As soon as a user hits the site, they are welcomed by an open letter describing common FAQs and order instructions. Once the user has read it, they can begin exploring the site.

As a subscription-based service, it’s crucial that UPPERCASE Magazine can track all customers and the terms of their subscription.

The user has the ability to scroll through publications dating back several years and customize their order.

In addition, each order directly entails what is bundled in each product.

It’s important for UPPERCASE Magazine to have images and videos that show off the quality and detail of its pages and prints, and Shopify helps to bring these to life.

8.Staples

Yes, even major corporations use Shopify! Staples is a prime-retailer for office supplies, home office needs, and other business essentials.

Founded in 1986, Staples chose Shopify as their digital website-building platform and hasn’t looked back since.

Now, Staples captures a good amount of industry market share and needs a website that constantly updates to fluctuations in product design, consumer preference, and stock availability.

As thousands of people are visiting Staples’ site every day, having an updated product inventory is crucial.

Users looking to see if a product is available for in-store pick-up at a specific location should always have the most accurate information.

This means Staples needs a site that communicates across each store location and supply chains for seamless delivery.

Staples also offers hundreds of products from different retailers, and should always be in tune to what offerings and promotions those companies are running.

Staples also offers an integrated tracking feature where users can monitor where their order is in real time, offering feedback along the way.

9. Heraldic Jewelry

A company that’s brand represents fine-crafting, regal design and luxury should have a site that showcases those same values.

One glance at Heraldic Jewelry’s site shows their passion for making the best-quality family-crest rings, cufflinks, and pendants that truly embody family history and connection.

Heraldry, or the “shorthand of history” is a unique selling point and is well-showcased in the company’s about and FAQ pages.

As a company that bases its products on customization, Heraldic Jewelry needs a feature that allows users to submit images, designs, and other requests to make the perfect ring.

There’s also an integrated search bar as the first call-to-action on the page, allowing a user to sift through a database of thousands of family crests.

Lastly, as Heraldic Jewelry puts so much emphasis on quality, Shopify allows pictures to really pop off the screen, allowing a user to see every last detail and also look through past user reviews on the same product.

10. Chubbies

Considered to be one of the most innovative menswear companies in the current market, Chubbies isn’t your average pair of shorts.

Founded in 2011, the company quickly rose in popularity for its unusually-short shorts that incorporated fun designs, colors, and icons.

Pretty soon, even celebrities were sporting the brand, and Chubbies was handling thousands of orders every day and changing up the casual day-wear game.

Just like its shorts, the Chubbies website is like summer on a screen. With bright, pastel colors, tropical-inspired iconography, and 80’s-like imagery, Chubbies also now sells more clothing items.

Shopify allows them to display multiple products without having to endlessly scroll throughout the page.

The site also runs fun promotions throughout the year and even offers options for rewards and gift cards to the most dedicated of fans.

Conclusion On Successful Shopify Stores

Maybe you are just curious about some of these stores

Or

Maybe you are looking to see what they do right and how you can possibly implement it.

Regardless

Shopify is one of the best eCommerce website builders around for showcasing any kind of product.

With tons of free features, functions, and templates, any business in any industry can benefit from having a Shopify store.