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Can we agree that trying to build an online store by yourself isn’t the easiest thing to do
Can be kind of lonely.
Where do we turn to?
Don’t you wish the Shopify store you want to build could write product descriptions, blogs, and marketing content for you?
Imagine if you could generate high-converting product descriptions in seconds, craft SEO-friendly blog posts without writer’s block, and send compelling emails—all without hiring a copywriter or spending hours brainstorming.
That’s exactly what Shopify Magic does.
This built-in AI tool helps you create content faster, improve your store’s messaging, and ultimately sell more with less effort.
Whether you’re a beginner or a seasoned seller, this guide will show you exactly how to use Shopify Magic to streamline your workflow and boost your sales.
I’m gonna cover getting started and key starting points and then will expand on a few other areas.
Let me know in the comments too if any areas need to be broken down more.
Or reach out and will check it out.
Oh, also
Shopify Magic is 100% free and included in your plan so that’s something to remember.
Design For Free With Shopify Magic
What Is Shopify Magic (Don’t Forget The Shopify Side Kick)
Shopify Magic is the platform’s built-in AI assistant that helps merchants create and manage their online stores with less effort.
Launched in 2023, it’s quickly become my secret weapon for getting stores up and running in record time.
Last month, I was helping my friend Sarah launch her handmade jewelry store.
She had 50+ products but was stuck writing descriptions.
“I’m not a writer,” she sighed. I showed her Shopify Magic, and her jaw dropped when we generated a compelling product description in seconds.
Two weeks later, her store was live—something that would’ve taken at least a month before.
The tool works by using AI to handle text creation, image editing, and other time-consuming tasks that typically slow down store creation.
And the best part? It’s included with your Shopify subscription—no extra fees.
What’s Shopify Sidekick (Live AI Chat Assistant Powered By Shopify Magic)
Shopify Sidekick and Shopify Magic work together to provide a powerful AI-driven experience for store owners.
While Shopify Magic focuses on content creation and automation, Sidekick acts as a virtual assistant to guide you through using those tools effectively.
How To Access Side Kick Fast
This took me a moment to figure out then I realized it’s just a little button in the top right corner in your dashboard.
Oh the joys of figuring something out and realize how much time you just saved yourself.
How They Work Together in Your Store
- Product Descriptions – Shopify Magic writes AI-generated descriptions, and Sidekick helps refine them based on your target audience.
- Blog Writing – Use Magic to generate a blog draft, then ask Sidekick to optimize it for SEO and engagement.
- Marketing & Email Campaigns – Magic creates compelling email subject lines and content, while Sidekick recommends the best time to send them.
- Store Optimization – Sidekick helps you apply Magic’s AI-generated content efficiently across your Shopify store.
The Bottom Line: Think of Shopify Magic as your content creator and Sidekick as your AI-powered business advisor, making them a perfect duo for running an online store and using Shopify Magic’s capabilities, or you can look at it as Sidekick is powered by Shopify Magic!
Step-by-Step Guide (With Links To The Exact Pages To Skip Some Steps)
Let’s walk through using a ton of it.
I’m going to give you a few steps, but look at the links in the tips are,a it should lead you right to the use of that setting for Shopify Magic.
I find this a bit easier.
Step 1: Sign Up for Shopify
- Go to the Shopify Magic starting point and click Start Free Trial.
- Enter your email, create a password, and choose a store name.
- Follow the setup prompts to provide business details.
Tip: Remember this link gets you to Shopify Magic’s starting point in which I find it easy to reference back to this page as you test out.
Step 2: Choose & Customize Your Theme
- In the Shopify Admin, go to Online Store > Themes.
- Browse free and paid themes, then click Customize to start editing. You can see the free themes right in the screen shot.
- The arrow on the right is pointing to where Shopify Magic will help and you can describe your store idea.
💡 Tip: Shopify Magic can help generate text for banners and homepage sections!
Step 3: Use AI to Add Products
- Go to Products > Add Product in your Shopify Admin.
- Enter a product name and price.
- Use Side Kick powered by Shopify Magic to generate a product description:
- Hit preview after to see what it generates.
- From here you can add it to your listing.
- Upload product images or use Shopify Magic to enhance them.
Step 4: Set Up Payments & Shipping
- Go to Settings > Payments to choose a payment processor (Shopify Payments, PayPal, etc.).
- Under Settings > Shipping and Delivery, set shipping rates based on your location.
📌 Pro Tip: Enable Shopify Magic’s automated FAQs to assist customers with payment and shipping queries.
Step 5: Write AI-Generated Blog Content
Remember these are the steps but you can just type this into SideKick too and let it do the work.
- Navigate to Online Store > Blog Posts > Create Blog Post.
- Use Shopify Magic to generate engaging blog content by providing a topic or keywords.
- Customize the post with personal insights and SEO-friendly keywords.
- Click Publish to enhance your store’s visibility!
Step 6: Optimize Your Store with AI-Driven Marketing
- Email Campaigns: Use Shopify Magic to generate marketing emails.
- SEO Optimization: Let AI suggest keywords and improve content readability.
- Chatbots & FAQs: Set up AI-powered customer support to provide instant responses.
🛠Bonus: Use Shopify Magic’s AI assistant, Sidekick, to get personalized store recommendations!
Step 7: Launch & Promote Your Store
- Preview your website and make final tweaks.
- Purchase a domain under Settings > Domains.
- Click Publish to make your store live!
- Share your store link on social media and run ads for promotion.
Creating Product Descriptions That Sell
Let’s be real—writing product descriptions is nobody’s idea of fun.
It’s tedious, time-consuming, and sometimes feels like pulling teeth.
This is where Shopify Magic truly shines.
I remember setting up a kitchenware store last summer. The owner had imported 200+ products but had generic manufacturer descriptions.
Sales were flat. We used Shopify Magic to rewrite descriptions focusing on benefits and lifestyle. In just one afternoon, we transformed boring specs into stories about how each product makes cooking easier and more enjoyable. Sales jumped 32% the following month.
To use it, just click the sparkle icon in the product description field, type a brief outline of what makes your product special, and watch as Magic crafts a compelling description. Not happy with the result? Just regenerate until you get something you love.
| Original Description | Shopify Magic Enhanced |
| “Blue ceramic mug, dishwasher safe, 12 oz capacity.” | oz capacity.””Start your morning right with our ocean-blue ceramic mug. This 12 oz beauty keeps your coffee hot while the ergonomic handle stays cool. Toss it in the dishwasher when done—because life’s too short for hand-washing.” |
Design For Free With Shopify Magic
AI-Powered Blog Writing with Shopify Magic (A Bit More In-Depth)
Creating high-quality blog content can be time-consuming, but Shopify Magic makes it easier with AI-powered writing tools.
Whether you’re struggling with writer’s block or just want to speed up content creation, Shopify Magic can generate blog posts, headlines, and even improve your writing with suggestions.
How It Works
Shopify Magic helps you generate blog content by simply providing a topic or a few keywords.
The AI then creates a structured post with engaging language, making it feel natural and relevant to your audience.
It also assists with:
-
- Headline Generation – Get attention-grabbing blog titles that increase clicks.
- Content Drafting – Generate full blog posts or sections to kickstart your writing.
- Tone Adjustments – Adjust the voice of your content to match your brand, whether it’s professional, friendly, or persuasive.
How to Generate a Blog Post with Shopify Magic
Writing blog posts for your online store just got a whole lot easier, thanks to Shopify Magic! This AI-powered tool helps you craft engaging content in just a few clicks, saving you time while keeping your audience engaged.
Step 1: Navigate to the Blog Section
From your Shopify admin, go to Content > Blog posts to access your blog settings.
Step 2: Start a New Blog Post
Click Add blog post to begin writing a new post.
Step 3: Generate a Blog Title with AI
- In the Title field, click the Generate text icon.
- Describe what your post is about, and Shopify Magic will suggest a compelling title.
Step 4: Generate Blog Content
- In the Content section, click the Generate text icon.
- Enter a short description of what your blog post should cover.
- (Optional) Choose a tone from the drop-down menu to match your brand’s voice.
- (Optional) Click the Special instructions icon to provide extra details, such as keywords or a specific style.
- Click Generate to let Shopify Magic do its thing!
Step 5: Refine Your Content
- Click Generate again if you’d like a new variation.
- Adjust the tone or tweak your description, then regenerate for fresh results.
- Click Keep if you’re happy with the AI-generated content.
- Edit and format the text to match your brand’s style and voice.
Step 6: Save and Publish
Once you’re satisfied with your post, click Save. Then, follow Shopify’s blog publishing guide to finalize and publish your content.
Pros & Cons of Using Shopify Magic for Blogs
| Pros | Cons |
| Saves time on content creation | May require editing to match your unique voice |
| Helps overcome writer’s block. I’d say this is huge, even if you have to rewrite stuff the info is there to generate ideas. | AI-generated content can sometimes feel generic so you will need to edit it. |
| Optimizes blog posts for readability | Still needs SEO and keyword fine-tuning but should provide a good structure for your post even if your rewriting sentences. |
Actionable Tips for Better AI-Generated Blogs
✅ Customize AI Content – Always tweak the generated text to add personal insights.
✅ Use SEO Keywords – Shopify Magic provides great drafts, but make sure to optimize them for search engines.
✅ Add Personal Stories – AI-generated blogs work best when combined with real experiences and unique perspectives.
Using Shopify Magic for blogging allows you to maintain a consistent content schedule while reducing the effort needed to create engaging posts. It’s like having a built-in writing assistant, helping you stay ahead with fresh, high-quality content!
Customizing Your Store’s Look and Feel
Beyond writing, Shopify Magic helps with visual elements too.
Need to touch up product photos?
Magic’s image editing can remove backgrounds, resize images, and enhance colors—all without leaving your Shopify dashboard.
One of my clients sells vintage clothing but struggled with inconsistent product photos taken in different lighting conditions.
Magic’s image tools helped standardize her product images in minutes rather than hours in Photoshop.
While Magic won’t design a completely custom theme, it can suggest layout improvements and help with small design tweaks.
Think of it as having a design assistant who can handle the quick fixes while you focus on bigger picture decisions.
Image Enhancement Tip
When using Magic for product photos, start with the best quality originals you can get. The AI works wonders, but it can’t create detail that wasn’t there to begin with. I always tell clients: “Garbage in, garbage out—even with magic!”
Pros and Cons: The Real Deal with Shopify Magic
Here are some solid things to keep in mind when considering Shopify Magic
I mean it’s free to use so its crazy not to try it out of course but its good to get a handle on AI
Pros
- Massive time-saver for content creation
- Helps overcome writer’s block
- Available wherever you need it in the admin
- Included with your Shopify subscription
- Results are actually good (not robot-speak)
Cons
- Sometimes needs tweaking for brand voice
- Not available for all languages yet
- Occasional generic suggestions
- Can’t fully replace human creativity
- Limited control over image editing options
Final Thoughts: Magic or Just Good Technology?
After setting up dozens of Shopify stores both before and after Magic was introduced, I can say without hesitation: this tool is a game-changer for small business owners.
Is it actual magic?
No.
Does it feel like it sometimes? Absolutely.
What I love most is how it levels the playing field.
Small merchants with limited resources can now create professional-quality content that competes with bigger brands.
What used to take days now takes hours.
That said, the human touch still matters. I always tell my clients: “Let Magic do the heavy lifting, then add your unique perspective and experience.” The best stores combine AI efficiency with real human passion.
Have you tried Shopify Magic yet?
I’d love to hear about your experience in the comments below!
