How To Make A Website To Sell Antiques (Try These Steps Now)

Thinking about making a website to sell antiques but not sure where to start?

You’re not alone.

Whether you’re an experienced collector or just inherited a treasure trove of vintage gems, selling antiques online is a fantastic way to turn history into profit.

But here’s the thing—just having rare finds isn’t enough.

You need somewhere to get started, a good platform, and a beautifully designed storefront, and an easy way for collectors to browse and buy.

The good news?

Setting up an online antique shop isn’t as complicated as it seems.

With the right tools, you can create a website that showcases your collectibles like a virtual museum, attracts the right buyers, and turns your passion into a thriving business.

In this guide, we’ll walk through everything—from picking the best website builder to crafting product listings that sell.

Ready to get started building your antique website?

Let’s Start Creating An Antique Store

We’re going to use the dedicated Shopify page for antiques and their free trial to build one out.

I like that they have a dedicated page going over selling antiques personally.

Step 1:

Ok, so first will go to that page to get started and start a free trial.

Note: Look around a little bit to check out their info on selling antiques.

Step 2:

Sign up for a free trial and do the onboarding which just gets you signed up but as well asks you some questions about what you will be selling on your website.

Step 3: Check Out The Dashboard

As you can see I’ve pointed out some key things.

• Steps to take in the middle with a number to call for help.
• Top right is the sidekick assistant to utilize AI
• On the left is the full dashboard. On the very bottom you will see a “settings” link too.

Step 4: Set Up Your Antiques Theme

To do this click on the “Online Store”  button on the left or if you look in the middle it will say to “Design your online store in seconds” or something like that.

Let’s do the easiest route and utilize the middle “Design your online store in seconds”

From here you can utilize AI and literally just type in a description of your antique store idea.

From here it’s going to give you your recommendations

Here’s mine

After you make your if you scroll down a bit you can check out the other themes too.

I’m going to use the one on the left

• Now just hit try theme when you hover over it
• Then hit customize

Now you can start designing it out.

Step 5: Add One Of Your Antique Items

• On the left side, click products
• Then add products
• Now you will be on the products page
• Look up in the top for a little face and hit that because that’s your sidekick to help use AI to build out your product description.
• Type in a product description I used “Create a product description for a gold antique watch“
• Hit preview and it will add it right to your listing

Check out my example

From here just start adding in your pictures and tweaking it to your likings.

You should have your first product up fast.

Step 6: Set up your store setting

Look right in the middle and set up your store settings that they walk you through.

This includes

• Setting up Shopify payments
• Set up and confirm shipping rates
• Name your antique store
• Pick a plan you want.  If you do most likely just do the Basic Plan

Step 7: Place a test order and get ready to launch your store

Let’s walk through the steps to place a test order!

1. Using Shopify’s Bogus Gateway

This method allows you to simulate transactions without real charges.

Deactivate Active Payment Providers:

• Navigate to Settings > Payments in your Shopify admin.
• For any active payment provider, click Manage and then Deactivate.

Activate Bogus Gateway:

• In the Payment providers section, select (for testing) Bogus Gateway.
• Click Activate (for testing) Bogus Gateway and then Save.

Place a Test Order:

• Visit your online store and proceed to checkout as a customer.
• Use the following test payment details:
  • Name on card: Bogus Gateway
  • Credit card number: Enter 1 for a successful transaction, 2 for a failed transaction, or 3 to simulate an error.
  • CVV: Any 3-digit number (e.g., 111).
  • Expiry Date: Any future date.

Deactivate Bogus Gateway:

• After testing, return to Settings > Payments.
• Click Manage next to (for testing) Bogus Gateway and select Deactivate.

2. Using Shopify Payments Test Mode

If you’re using Shopify Payments, you can enable test mode to simulate transactions.

Enable Test Mode:

• Go to Settings > Payments in your Shopify admin.
• Under Shopify Payments, click Manage.
• In the Test mode section, check Enable test mode and save.

Place a Test Order:

• Visit your store and add a product to the cart.
• At checkout, use the following test credit card details:
  • Card Number: 4242 4242 4242 4242
  • Name on Card: Any name
  • Expiry Date: Any future date
  • CVV: Any 3-digit number

Disable Test Mode:

• After testing, return to Settings > Payments.
• Under Shopify Payments, click Manage.
• Uncheck Enable test mode and save.

For a visual walkthrough, you might find this tutorial easier.

Step 8: Remove that store password

Basically this is in place because you don’t want people accessing it while you’re creating it.

You can do these steps

Steps:

1. From your Shopify admin, go to Online Store > Preferences.
2. In the Password protection section, deselect Restrict access to visitors with the password.
3. Click Save.

Build Your Antique Store For Free

How Much Will It Cost Me If I Choose A Plan To Set This Up 

This should only cost you $29 monthly when using the Basic Shopify plan.

Don’t upgrade and pay more right away.

As your antique store grows, then you can scale up.

FAQ: How to Make a Website to Sell Antiques

How do I start a website to sell antiques?

Starting a website to sell antiques begins with choosing a reliable eCommerce platform like Shopify, WooCommerce, or Squarespace. You’ll need to secure a domain name, design your store, add product listings with high-quality images and descriptions, and set up payment and shipping options.

What’s the best platform for selling antiques online?

Shopify is great for ease of use and built-in tools, while WooCommerce is ideal for WordPress users who want flexibility. Etsy and eBay are also good marketplaces to complement your website and reach more buyers.

Do I need a business license to sell antiques online?

This depends on your location. Some states or countries require a business license for eCommerce, especially if you’re running it as a full-time business. Check your local regulations to ensure compliance.

How should I price my antiques?

Research similar items on platforms like eBay, Ruby Lane, or 1stDibs to understand market value. Factor in rarity, condition, demand, and any historical significance. Consider offering negotiation options or discounts for repeat buyers.

What are the best ways to take photos of antiques?

Use natural lighting, a neutral background, and take multiple angles to showcase every detail. Close-ups of markings, craftsmanship, and any imperfections help build buyer trust. A tripod can help capture clear, steady shots.

How do I write a good product description for antiques?

Include key details like the item’s age, materials, origin, condition, and any historical background. Be honest about flaws and provide exact dimensions. Buyers love storytelling, so add interesting facts about the piece if possible.

How do I attract buyers to my antique website?

Optimize your site for SEO by using keywords like “vintage furniture for sale” or “antique jewelry store.” Use social media, start a blog about antiques and write about your topic, and consider running ads to drive traffic. Building an email list can also help with customer retention.

Should I sell antiques only on my website or use other platforms too?

I would definitely be using multiple sales channels increases your chances of making sales. Along with your website, consider selling on platforms like Etsy, eBay, or Ruby Lane to reach a wider audience.