How to Create a Bookkeeping Website (Step-by-Step Guide)

You’re staring at your computer screen, knowing you need a website for your bookkeeping business.

Your potential clients are searching online right now for bookkeeping services.

They’re comparing professionals, looking at websites, and making decisions about who to trust with their finances.

Without a professional website, you’re invisible to these searching clients.

They can’t find you, can’t see your credentials, and can’t easily contact you.

Meanwhile, your competitors with polished websites are capturing these leads and growing their businesses.

The good news?

You don’t need to be a tech wizard or spend thousands on a developer.

I’ll show you exactly how to build your own bookkeeping website that attracts clients and grows your business.

Why Every Bookkeeper Needs a Website

Let’s get real about why you can’t afford to skip having a website anymore.

Your clients want to see who they’re working with before handing over their financial information. A professional website builds that trust instantly.

When someone searches “bookkeeper near me” on Google, you want to show up.

Without a website, you’re practically invisible to local searches.

Your website works for you 24/7. It showcases your services, displays client testimonials, and lets potential clients contact you even when you’re sleeping.

Think about it this way: would you hire a bookkeeper who doesn’t have their own online presence organized?

Your clients think the same way.

Planning Your Bookkeeping Website

Before jumping into building, you need a game plan.

Start by deciding what you want your website to accomplish. Do you want to generate leads? Accept appointment bookings? Showcase your pricing? Having clear goals guides every decision you make.

Your website needs these essential pages:

• About page (your story and credentials)
• Services page (what you offer and pricing)
• Contact page (multiple ways to reach you)
• FAQ page (answers common questions)
• Testimonials page (social proof from happy clients)
• Blog page (for SEO and demonstrating knowledge)

Gather your content before you start building. Write your bio, list your services, collect client testimonials, and think about frequently asked questions.

Having everything ready makes the building process much smoother.

For branding, keep it clean and professional. Blues and whites work great for financial services.

They convey trust and reliability.

You can create a simple logo using Canva for free.

Best Platforms to Build a Bookkeeping Website

After testing dozens of website builders, here’s what actually works for bookkeeping businesses.

Squarespace (My Top Pick)

Squarespace consistently delivers the cleanest, most professional-looking websites.

Their templates are perfect for service-based businesses like bookkeeping.

The built-in scheduling feature through Acuity makes booking consultations seamless.

Your SEO tools are solid, and the editor is intuitive enough for beginners but powerful enough for customization.

What I like most is that everything’s included. Hosting, domain registration, mobile optimization, and security are all handled. You pay one monthly fee and you’re done.

The downside? It’s slightly more expensive than some alternatives, and you can’t switch templates after launching without rebuilding.

Other Solid Options

Wix gives you more design freedom with drag-and-drop editing. Their template library is huge, and their AI builder can get you started quickly. However, the sites can feel less polished than Squarespace.

Webflow offers incredible customization if you want to get technical. It’s powerful but has a steeper learning curve. Better for those comfortable with design concepts.

Hostinger Website Builder is budget-friendly and has AI assistance. Great for getting started cheaply, but you might outgrow it as your business expands.

Here’s a quick comparison:

Platform	Ease of Use	Monthly Cost	Built-in Booking	SEO Tools	Best For
Squarespace	High	$16-23	Yes	Strong	Professional look
Wix	High	$14-39	Add-on	Good	Creative freedom
Webflow	Medium	$14-39	Third-party	Advanced	Custom design
Hostinger	High	$3-9	Limited	Basic	Budget-conscious

Step-by-Step: How to Create a Bookkeeping Website with Squarespace

Let me walk you through building your site from start to finish.

I made the structure of the one above in about 1 minute just by answering a few questions on Squarespace, which is pretty crazy.

Step 1: Sign Up and Choose a Template

Head to Squarespace and start your free trial.

You don’t need a credit card to begin.

Browse their templates and look for ones designed for service providers.

The Paloma template works beautifully for bookkeepers with its clean layout and professional feel.

Bedford is another solid choice with a more traditional business look.

Don’t stress too much about picking the perfect template.

You can customize colors, fonts, and layout later.

Step 2: Customize Your Branding and Layout

Upload your logo or create one using Squarespace’s built-in logo maker.

Keep it simple and professional.

Choose your brand colors carefully. Navy blue, forest green, or charcoal gray paired with white creates a trustworthy, financial-services feel.

Update your fonts to something clean and readable. Avoid fancy scripts or overly creative fonts that might make your content hard to read.

Keep your navigation simple. Most visitors want to find your services, learn about you, and contact you quickly.

Step 3: Build Your Essential Pages

About Page: Tell your story without being boring. Focus on your experience, certifications, and why you became a bookkeeper. Include a professional photo if possible.

Services Page: List exactly what you do and how much it costs. Being upfront about pricing saves everyone time. Consider offering package deals rather than just hourly rates.

Testimonials Page: Social proof is everything. Ask satisfied clients for short testimonials that highlight specific results you achieved for them.

FAQ Page: Answer the questions you get asked repeatedly. This reduces your time spent on basic inquiries and helps with SEO.

Contact Page: Include a contact form, your phone number, and your business address (even if it’s a P.O. box). Add a Google map if you serve local clients.

Step 4: Set Up Client Communication

Connect Acuity Scheduling to let clients book consultations directly. Set up different appointment types for initial consultations versus ongoing check-ins.

Create contact forms that gather the information you need upfront. Ask about their business type, current bookkeeping situation, and specific needs.

Step 5: Optimize for Local Search

Add location-specific keywords throughout your site. Use phrases like “bookkeeping services in [your city]” and “[city] small business bookkeeper.”

Write unique page titles and descriptions for each page. These show up in Google search results and can make or break whether someone clicks on your site.

Start a blog and post helpful content regularly. Write about tax deadlines, bookkeeping tips, and common mistakes you see. This positions you as an expert and helps with search rankings.

Step 6: Connect Your Domain

Choose a domain name that’s easy to remember and spell. Your business name dot com is usually best. If that’s taken, try adding “bookkeeping” or your city name.

You can register through Squarespace or buy from Namecheap and connect it. Either way works fine.

Step 7: Test and Launch

Check your site on mobile devices. Most people browse on phones, so your site needs to look good on small screens.

Test all your forms and links. Make sure appointment booking works correctly.

Go through your site as if you’re a potential client. Is it easy to understand what you do and how to contact you?

Power-Up Features That Set You Apart

These extras separate good bookkeeping websites from great ones.

Client Portal: Set up a secure area where clients can upload documents and access reports. You can use Google Drive, Dropbox, or specialized client portal software.

Email Marketing: Connect Mailchimp or use Squarespace’s email tools to send monthly newsletters with tax tips and business advice.

Google Reviews Integration: Embed your Google reviews directly on your website. Fresh, positive reviews build credibility instantly.

Lead Magnets: Offer a free download like “5 Bookkeeping Mistakes That Cost Small Businesses Money” in exchange for email addresses.

Blog Content: Regular posts about tax changes, business tips, and deadline reminders keep your site fresh and improve search rankings.

Keeping Your Website Current

Your website isn’t a set-it-and-forget-it project.

Update your pricing annually. Nothing looks worse than outdated information on a financial services website.

Add new client testimonials regularly. Fresh social proof keeps your credibility current.

Check how your site looks on mobile devices every few months. Updates sometimes break mobile formatting.

Post new blog content monthly if possible, quarterly at minimum. Search engines favor sites with fresh content.

Real Investment Breakdown

Here’s what you’ll actually spend:

Squarespace Business Plan: $23/month (includes everything you need)

Domain Registration: $12 +/year average

Professional Photos: $200-500 (optional but recommended)

Logo Design: Free with Canva or $50-200 for custom

Optional Add-ons:

• Acuity Scheduling Pro: $20/month for advanced features
• Email marketing: $10-30/month, depending on list size
• Client portal software: $20-50/month

Total monthly cost: $25-75, depending on add-ons you choose.

Compare that to hiring a web developer ($2,000-5,000 upfront) plus ongoing maintenance costs.

Real Bookkeeping Websites for Inspiration

Look at successful bookkeeping websites to see what works.

Search for bookkeepers in major cities and study their sites.

Notice how the best ones have clear service descriptions, prominent contact information, and professional photography.

They’re not fancy, but they’re clean and trustworthy.

Pay attention to how they structure their pricing and what pages they include.

You don’t need to reinvent the wheel.

Your Next Steps

Building a bookkeeping website doesn’t require technical skills or a huge budget.

With the right platform and a clear plan, you can have a professional site running within a week.

Your potential clients are searching for bookkeeping services right now.

Every day without a website is another day they’re finding your competitors instead of you.

Start with Squarespace’s free trial today.

Choose a template, add your content, and get your business visible online.

Your future clients are waiting to find you.

Remember, you don’t need perfection.

You need a professional presence that builds trust and makes it easy for clients to contact you.

Everything else can be improved over time.

Frequently Asked Questions

What’s the easiest way to build a bookkeeping website without coding?

Squarespace and Wix are the simplest options for non-technical users. Both offer drag-and-drop editors and templates designed specifically for service businesses. You can have a professional site running in a few hours without writing any code.

How much does creating a bookkeeping website actually cost?

Expect to spend $20-40 monthly for a quality website builder, plus $10-15 yearly for your domain. Total first-year cost runs $250-500 including optional features like appointment booking and email marketing.

What pages should every bookkeeping website include?

Your site needs an About page, Services page, Contact page, FAQ section, and Testimonials page at minimum. A blog helps with search engine rankings, and a separate pricing page can reduce unnecessary inquiries.

Can I accept payments directly through my bookkeeping website?

Yes, most website builders integrate with payment processors like Stripe or PayPal. However, many bookkeepers prefer sending invoices through dedicated accounting software rather than processing payments on their website for better financial tracking.

How do I make my bookkeeping website show up on Google?

Focus on local SEO by including your city and service area in your content. Create helpful blog posts about bookkeeping topics, ensure your site loads quickly, and get listed on Google My Business with consistent contact information.

Is Squarespace really better than WordPress for bookkeeping websites?

Squarespace is easier for beginners and includes hosting, security, and updates. WordPress offers more customization but requires technical maintenance. For most bookkeepers, Squarespace provides the best balance of features and simplicity.

How often should I update content on my bookkeeping website?

Update your main pages whenever your services or pricing change. Add blog posts monthly if possible to help with search rankings. Review and refresh testimonials quarterly to keep social proof current.

What’s the biggest mistake bookkeepers make with their websites?

Being too vague about services and pricing. Visitors want to know exactly what you do and what it costs. Hiding this information behind contact forms frustrates potential clients and reduces conversions.

Do I need professional photos for my bookkeeping website?

Professional headshots definitely help build trust in financial services. If budget’s tight, use a high-quality smartphone camera with good lighting. Avoid selfies or casual photos that might undermine your professional image.

How can I make my bookkeeping website stand out from competitors?

Focus on specific niches or industries you serve well. Share helpful content through blogs or resources. Display genuine client testimonials with specific results. Most importantly, make it extremely easy for visitors to contact you.

Should I include my pricing on my bookkeeping website?

Yes, transparency builds trust and saves time for both you and potential clients. You don’t need to list every possible scenario, but provide package pricing or hourly rates for your main services.

What booking system works best for bookkeeping consultations?

Acuity Scheduling integrates seamlessly with Squarespace and offers great features for service businesses. Calendly is another solid option that works with most website builders. Both let clients book appointments without phone tag.