Genuinely Useful Knowledge On Shopping Cart Abandonment

What the heck is shopping cart abandonment?

Well, Let me keep it simple:

According to Business Insider:

Starting to understand a bit more about this?

I hope so:

and truthfully, maybe I just blew your mind because it’s something you didn’t even really take into full consideration before starting your eCommerce website.

Well, hopefully you do now:

Here is what I’ll cover in this article:

• Shopping Cart Abandonment Statistics (Infographic)
• Top reasons your customers abandon your shopping cart (Visual Graphic)
• Go over 1 eCommerce website builder that has tools to fight shopping cart abandonment, and what they are.

Some Statistics On Shopping Cart Abandonment

Just before you check this out let me lay down a mind-blowing stat according to Business Insider.  According to their research in 2014 there was 4 Trillion worth of shopping carts abandoned.

Dude, that is ridiculous:

And more stats:

The Main Reasons Customers Abandon Shopping Carts (According To Research)

According to Business Insider Shipping Costs lead the way at 58%.  See the rest just below.

1 eCommerce website builder that has tools to fight shopping cart abandonment, and what they are.

Hopefully, you have learned a bit of knowledge on your shopping cart and why people abandon them.

I also hope if you have an eCommerce website that has methods of helping you retain that shopping cart.   If your on the fence though and haven’t started your site yet.

Here are the 2 I’m covering that do have tools to help driver your customers back to their shopping cart.

Phew Right?

Let’s Check Out Shopify:

Shopify clearly states that Abandoned checkout recovery is only available on Professional or Unlimited plans. But, if you keep reading they offer Apps for any site that can get the job done.

A big plus are the apps are good to go on the Basic Shopify Plan.  Here is a portion of them.

Let’s go over the features if you had the Professional or Unlimited plan:

Shopify allows you to check out who left their cart with some really valuable information.

See how you can see the total they left and all the other important information?

Now your able to send out an email to hopefully recover this purchase and make the sale.  Shopify let’s you set this feature with automatic emails with time frames of 6 hours or 24 hours.

Here is the explanation on why it’s 6 hours or 24 hours:

The other perk is you can offer a discount when you send the email to help increase your odds of recovering the sale.

So for instance, Shopify will let you send out a percentage or amount to help convert this back into a sale.

Here is what it looks like if it’s a successful recovery:

Conclusion:

I hope this article helps increase your awareness of shopping cart abandonment and what it means to eCommerce sales.  Most likely, you learned some new statistics on it and you can develop a plan to help convert your abandoned carts to sales.

Can you share any techniques, tips, or products you use in fighting this?