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So, you are either getting ready to build a website
OR:
Just started, or finished one up.
And now, it’s time to get to work.
With getting to work on your website, I always feel there are certain types of tools that just go with a new website.
This being
Email marketing software
This type of software is a great way to retain your current readers and inform them.
Just imagine, you’re running a deal and want to let everybody know.
Nothing like being able to shoot that right into their inbox
And plus,
Tons of companies utilize this for a reason.
Kind of a no-brainer especially a great price point
OK, let’s go and check these bad boys out.
GetResponse – A Great Email Marketing Software Tool And Beyond
With “350,000 happy customers in 182 countries, engaging more than 1 billion subscribers every month,” is it any wonder that many small businesses choose GetResponse for their email marketing needs?
With an incredibly long list of features, users get more bang for their buck when using the company’s services to create emails to send out to customers.
Among the most popular feature is marketing automation, which makes fast work out of evaluating customer’s needs and behaviors and providing helpful information that makes your marketing efforts relevant and on-point.
Responsive Features
GetResponse makes it possible for your newsletters to look great on all devices without extra effort from you.
That means that no matter what your audience is looking at, a computer, smartphone or tablet, that you’re making a great impression on them every time.
This wins them over.
Tons Of Templates
There are over 500+ web form templates to choose from.
Advanced users have a plain HTML editor at their access to more complex and detailed designs.
This offers a lot of flexibility and ease for both novices and professional website designers.
Drag And Drop To Make It Simple
Landing pages are ready in less than 10 minutes.
The drag-drop editor and massive mobile-ready templates make the email marketing service valuable to users with tight deadlines.
There are built-in forms and optimization tools, too, making it easy to see how well your sales pages, video pages, and squeeze pages are doing online.
Test And Measure
A/B testing lets you see how well any element of your message is working out.
This includes subject lines, CTAs, and form fields.
You get detailed information about what is the best time of day and day of the week to send your messages, too.
Auto Responders To Save You Time
Autoresponders 2.0 take the hard work out of getting to know your customers.
You can send birthday messages, personal communication, custom offers, and follow-ups quickly.
This gives you a better idea about your customers, their needs and preferences, and their purchasing habits.
Get Creative
Creating brilliantly colored emails takes no time at all.
Using multiple email templates, you’re able to drag and drop what you find appealing, add social sharing buttons, and edit photos within seconds.
There is no extra effort involved in making your emails reflect the nature of your business and brand.
This Feature Can Be Handy
Importing contacts into email campaigns means that you’re marketing to a bigger audience more effectively.
The List Booster feature takes the information off your hard drive and services such as Gmail and Salesforce to build a more targeted mailing list.
Why not take advantage of all the hard work you’ve already done to get people engaged?
Pricing For GetResponse
Email Only – What This Article Is Focused On
- Up to 1,000 $15.58/Monthly when paid annually
- Up to 2,500 $23.78/Monthly when paid annually
- Up to 10,000 $64.78/Monthly when paid annually
Just to add, Getresponse is looking to get into more than just email marketing.
So you will see other price options with additional services they offer to go with your email marketing.
Convert Kit – A Great Email Marketing Service
Convert Kit advertises its email marketing services by stating that they were created specifically for bloggers.
The company offers a variety of features that pair well with blog posts.
For example, opt-in forms allow you to grow your mailing list and market to a customer base interested in what you have to offer.
Best of all, the form fits your website seamlessly. You can place it on the sidebar or at the end of the blog post, whichever you prefer.
You don’t spend hours perfecting its size, either, because the width automatically adjusts to whatever space you place the form.
Conversion Rates
Increasing your conversion rate of visitors to customers is easy by offering an incentive to sign up for your mailing list.
You can create a short guide or course as a giveaway because ConvertKit supports it.
Instead of worrying about the number of forms you have on your website, make good use of multiple forms, each serving its own purpose by making customers out of the people who visit your website.
A Simple WordPress Integration
Each post can have its own opt-in form. All you have to do is install a WordPress plugin and voila, it’s ready to use.
Having a strong call to action at the end of the blogs you write and the content you share helps you get a higher conversion rate.
Landing Pages
There are three landing pages templates to choose from which are all customizable.
This limits many bloggers because there aren’t many options available but they do have access to a number of useful pages including coming soon, and course opt-ins.
Setting the pages up takes minutes which allows you to focus on other aspects of your business quickly and easily.
A Little Customization
Custom text colors and custom patterns can be added with the visual editor in a matter of a few clicks of the mouse.
People with knowledge of CSS can write in their own changes, too, making the possibilities endless for users with advanced skills.
You’re given hosting whenever you create a landing page but can choose your own domain by using Convert Kit’s WordPress plugin.
A/B Testing
A/B testing is not mentioned on the list of features although it may be an option.
Apparently, the company doesn’t see it as valuable as other features that if offers.
One particularly interesting feature is the option to exclude purchasers of a product from a list asking customers to purchase said product.
Pricing For Convert Kit
- 0 – 1K Subscribers is $29 Monthly
- 1K – 3K Subscribers Is $49 Monthly
- 3K – 5KSubscriberss Is $79Monthly
- If you have more, they will calculate it out for you
Just to add too on pricing, if you pay annually you will get a discount for doing this.
Aweber – A Well Known Time Tested Email Marketing Software Platform
Speed is one of the advantages of Aweber’s email marketing services.
In a matter of minutes, you can create beautiful emails that grab your target audience’s attention and gets them thinking about how your products or services benefit them.
Engaging your customers is easy because they want to interact with you and your company.
Apps To Assist You
Using your favorite apps with the email marketing service is possible.
It supports PayPal, WordPress, LeadPages, and Facebook to name a few.
If a purchase is made through any of these apps, the customer’s name and email address are automatically added to your mailing list.
This makes it easy to market to the people who are interested in what you have to offer.
Building a campaign based on your customer’s habits is possible with the easy drag and drop editor.
You don’t need any special skills to use this feature regularly.
Automatically Do This
One of the most interesting features is that you’re able to automatically create emails based on the blog posts that you’ve written.
This is one of the best ways to engage your audience and turn visitors into fans and customers.
If people relate to what they’re reading, they’ll be hooked.
A Ton Of These
Another big selling points of the service are the number of templates available to choose from.
There are over 700 which makes it easy to find the right one for your brand.
There are also matching sign-up forms which give a sense of cohesiveness to your website.
Test, Test, Test
There isn’t much mentioned on the list of features about A/B testing.
The company may offer it but it isn’t well advertised.
There are, however, plenty of other options meant to streamline your marketing efforts and make them more effective.
Aweber Pricing
- $20 – Monthly For Up To 500 Subscribers
- $30 – Monthly For Up To 2,500 Subscribers
- $50 – Monthly For Up To 5,000 Subscribers
- You can see them all here
Try out Aweber free and see what you think
MailChimp – Known For Its Free Option
https://www.youtube.com/watch?v=YGHOmmPhqtI&list=PLniTESH_YLMWIuhDgjHY1fcSqaQw5qpSb
One of the unique features of MailChimp is that you have the ability to recommend products to customers based on past purchases.
Over 12 million people use email marketing services to grow their businesses.
Connecting your store to MailChimp’s e-commerce integrations is easy and allows you to create better, more targeted campaigns.
Automation
You’re able to automate follow-ups after purchases and inform your customers when a formerly sold-out product is back-in-stock.
You see what people are buying so you can make recommendations to them based on what they want and need in the emails you send.
These Might Help
Templates make it easy to drag and drop different design elements to create a campaign that matches your business and brand.
There is also the option to create multi-user accounts and to make comments inside the editor.
These two features make creating and sending emails efficiently.
Make Sure It Arrives
MailChimp makes sure that emails arrive in the inboxes of your customers at the right time.
The company’s marketing automation allows you to see the history of a customer, their likes, and their prior purchasing behavior.
A single API request gives you the power to send a series of emails that cater to your target audience.
Afterward, you get in-depth reporting as to whether or not your promotion worked.
This allows you to improve your strategy for the next set of emails.
Having access to advanced reporting features allows you to see how well your business is doing no matter where you are.
Check The Stats
Check sales and website traffic, revenue report, and Google Analytics purchase data.
The end result is better, more targeted campaigns.
Having the ability to check this information from mobile devices makes it convenient for you to stay on top of business-related tasks no matter what part of the world you’re in.
The Apps
App and service integration make the MailChimp experience smoother for businesses.
Use your favorite social media networking sites such as Google, Twitter, and Facebook to sync data and import content.
Set up surveys with SurveyMonkey and use your favorite event planning service, Eventbrite, without missing a beat.
There are hundreds of options for you to choose from, making it easy for you to run your business like usual but this time around, it’s with a powerful email marketing service paving the way for future success.
Make Sure You Get Results
A/B testing lets you see what day of the week produces the best results. It also lets you know which subject lines are effective and what templates are a home run.
Having access to this information makes it so you know example who to sample, which of three variations to run on each test, and how well each option worked.
Pricing On Mail Chimp
- 2000 Subscribers Is Free With Limited Features
- $10 – $30 To Start Monthly Average For Around 500 To 2000 Subscribers
Hubspot Email Marketing Software – A great free option to start
HubSpot is a powerful email marketing platform that allows you to create, send, and track email campaigns with ease.
In this blog post, we’ll explore the benefits of using HubSpot for your email marketing needs.
Easy to Use
One of the biggest advantages of HubSpot is its ease of use.
The platform is designed to be user-friendly, even for those who are new to email marketing.
The intuitive interface makes it easy to create and send email campaigns, and the drag-and-drop editor allows you to create professional-looking emails without any coding skills.
Personalization
Personalization is key to successful email marketing, and HubSpot makes it easy to personalize your emails.
With HubSpot, you can segment your email list based on a variety of criteria, such as location, interests, and behavior.
This allows you to send targeted messages to specific groups of subscribers, which can improve engagement and conversion rates.
Automated Workflows
Another great feature of HubSpot is its automated workflows.
With workflows, you can set up a series of automated emails that are triggered by specific actions or behaviors.
For example, you can set up a welcome series for new subscribers, or a re-engagement series for subscribers who haven’t opened your emails in a while.
Automated workflows can save you time and help you stay engaged with your subscribers.
Analytics and Reporting
HubSpot provides detailed analytics and reporting on your email campaigns.
You can track metrics like open rates, click-through rates, and conversion rates, and use this data to optimize your campaigns for better results.
HubSpot also integrates with Google Analytics, so you can track website traffic and conversions from your email campaigns.
Integrations
HubSpot integrates with a variety of other marketing tools, including social media platforms, CRMs, and e-commerce platforms.
This allows you to create a seamless marketing experience for your customers across multiple channels. You can also use HubSpot’s API to build custom integrations with other tools.
Support and Resources
Finally, HubSpot provides excellent support and resources for its users.
The platform offers a variety of resources, including a knowledge base, blog, and community forum.
HubSpot also provides customer support via phone, email, and chat, so you can get help when you need it.
In conclusion, HubSpot is a powerful email marketing platform that offers a variety of features and benefits for businesses of all sizes. From its easy-to-use interface to its advanced automation and personalization capabilities, HubSpot can help you create effective email campaigns that drive results. If you’re looking for an email marketing solution, HubSpot is definitely worth considering.
A Conclusion On The 5 Best Email Marketing Services For A Small Business
Just to recap:
The 5 best email marketing platforms for small businesses are:
- GetResponse
- Aweber
- Mail Chimp
- Convert Kit
- Hubspot
Each one of these is really going to help you with your marketing efforts at a fair price too.
Do some free trial testing to get a feel.
If you’re wondering which one I would choose.
I actually like GetResponse, Aweber, and Convert Kit as my top 3
Don’t get me wrong.
Mail Chimp is not bad, I just like what’s offered on these 3.
Sorry, I didn’t pick just 1 🙂
Just my thoughts overall to help assist a bit
