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| Have A Secure Site |
The world of e-commerce spans in every direction, but how do you know if you’re steering in the right one?
As thousands of businesses get started online today, many are falling into some traps and not exactly getting their online stores and advertising off on the right foot.
There are all sorts of innovative features to have on your e-commerce site that will make it better for you and your visitors.
These are a few of the more popular choices for today’s online business sites.
1. Design a Secure Site
It’s essential and foremost to ensure that your site is safe to visit. All kinds of data can be shared online, but you want to make sure that only the allowed people can access that data.
In addition, you should make sure that you have a security certificates and secured shopping carts to protect your visitors as well.
Many business owners simply don’t think they’ll be hacked or think that they can add in security later.
However it’s better to incorporate security from the very beginning with solid back-end development.
E-commerce sites today are installing accurate PCI compliance scans and controls to ensure that hacks don’t happen.
2. Respond to Everything Mobile
Mobile e-commerce has taken over. As tablet and smart phone browsing rise in popularity, businesses have to prepare for a backlash if their sites aren’t compatible with mobile browsing and tapping.
If last year’s Black Friday was any indication, the mobile shopping trend is definitely getting bigger with each new year.
You can build in a better mobile experience from the very beginning without having to set up a separate site for mobile users.
3. Offer Flexible Live Chat
Live chat is a great way for visitors to contact support, ask questions, request more information or even inquire about special deals and products.
Many people today don’t want to spend time on hold with the a customer service agent on the phone.
They want to get answers right away. Live chat can provide that solution for your site.
4. Create and Manage Content
Sites with trending and relevant content are going to be more popular than a site that is never updated.
With a frequently asked questions section, blog and articles, you offer a variety of authoritative information, links and advertising opportunities.
In addition if customers have questions about products or want to feel secure in their purchases, they’ll look for a FAQs page that explains shipping, returns, company policies, specials and other issues.
5. Get the Ultimate Customer Experience
There are all sorts of template e-commerce sites out there, but a customized e-commerce site will win every time.
You can create something that is truly all about your brand and offers more information than a template mill online store. You can do things like offer customized gifts and much more.
6. Share It, All of It
Social media goes hand in hand with e-commerce. People are sharing everything online, and they want to share the cool stuff they find at online stores.
When you include social media sharing buttons next to your products, you guarantee that people will be showing off products on Facebook, Twitter and Pinterest.
7. Be Multilingual
The Internet is so vast that e-commerce sites really need to offer multilingual options to reach those consumers who may really enjoy your product, but they can’t seem to figure out any of the details because you only offer English.
You should first look at your analytics data to see demographics and language preferences for your visitors. If multilingual seems like a good choice, then maybe it’s time to make a change.
8. Recommend Products by Visitor
When you have personal product recommendations, you offer a better way to increase conversions on your site and provide a personalized shopping cart that makes it easier for customers to find what they want.
Just a quick note:
If you want to check out some of the lists for eCommerce website builders click here or here and that should do it.
Successful e-commerce sites depend on the time and energy you put into the technology. When you incorporate security, sharing, mobile browsing, new technology and personalized shopping, your visitors will likely enjoy your store more and invite others to do so as well.
Do you have any features to your e-commerce site or features you would want?
