The Amazon eCommerce Store Website Builder

Note:  The Amazon eCommerce Store Builder Has Shut Down.  They recommend Shopify.  But I recommend you take a look at this page to get started.

Growing a business online has taken some companies decades to do properly.  Then, there’s Amazon Webstore, which allows you to create a turnkey eCommerce store in just minutes.

Amazon Webstore is an online store platform with tons of features and intuitive building interface that allows you to easily bring your store online and start selling.

The service is designed for small, medium and large businesses.

With the 30-day trial, you can try out the service and use all of the features including thousands of templates and forms.

It’s certainly not free, but Webstore really allows you to create a secure online marketplace that looks professional and unique for your brand.

There are some essential steps to getting your store completely online with Amazon Webstore.

Getting Started With Amazon

Shop owners can sell from Webstore shops and on the Amazon Marketplace.

If you aren’t familiar with either of these, you should take some time to look at Amazon Webstore and selling on Amazon Marketplace to get a better idea of what you’re getting into.

While it may sound like a great idea to become a part of the Amazon Marketplace, there are some drawbacks.

For one, not everyone can sell what they want on Amazon, and there are a ton of restrictions.

However, if you do choose to sell on your Webstore and Marketplace, you have a lower transaction fee since Amazon takes a small percentage of your profits. Currently, it’s 2 percent.

It depends on your products if you will have a more difficult time of selling on Amazon.

However, if you already sell on Amazon Marketplace or you know that your products won’t be restricted, then selling on both channels may be beneficial.

Set Up An Amazon Account

To set up an account, you’ll go to the Amazon Webstore products page and click “Get Started.” You’ll have to make a seller account on Amazon.com if you don’t have one already.

Once you create an account, you’ll be able to select Webstore products from your dashboard and purchase your online store.

Amazon Webstore requires an email address to complete the first form. It also asks for your name and a password.

After you create a password, Webstore will ask for some basic information.

You’ll need the contact information for your business as well as payment information to purchase the eCommerce software and start building.

In addition, Amazon Webstore has a verification process. Amazon verifies your business by calling the business number you provide or an alternative number that you will use with your Webstore.

It’s very important that you use the right number for your business when setting up your account in order to be verified and start selling.

In the final confirmation step, you must accept the Amazon terms and conditions. Once that is done, click “Complete Registration” in the right sidebar. After that, it takes several minutes to complete registration and setup your account.

Prepare Your Store Design

Amazon’s Seller Central dashboard is where you can start managing your new online store.

However, before you dive in and start posting your product information, you need product images, store logos, promotional images and other graphics to help your site have a branded look.

These are things that Amazon Webstore won’t create for you. You should also have your product descriptions written and UPC codes available to make the setup as quickly as possible.

Create Your Product Inventory

The beauty of Amazon Webstore is that you can upload an entire product inventory instantly.

However, you need a UPC for every product that you list, but you can also just use the product name. The field will also work if you have Amazon Standard Identification Number (ASIN).

If the products you are are adding can be found already on Amazon, then just try searching for it to find the ASIN or UPC when you are setting up the product inventory.

After that, you can enter the product information like SKU, price, quantity available and condition, which must be “new” since Amazon Webstore doesn’t allow you to sell any used goods. In the next step of adding your inventory, you’ll upload images and add product descriptions in the next section.

Adding Categories

Every online store makes it easier for a product to be found by adding some categories. These categories allow you to organize products, which allows people to navigate your store and search for items quickly by typing in keywords.

The method for creating categories on Amazon Webstore is simple.

To make a new category, you’ll click on “Categories” under the “Store Design” tab and then click the gold “New” button.

A button on this page also allows you to assign products for each category that you create.

Customizing Your Store

Amazon Webstore is meant to be very simple and quick, which helps beginners get a store up and running in a short time.

If you do have more experience, you can do a little bit more with your template design and customize your store.

However, you can still customize your store using the basic tools if you aren’t an advanced user.

You can customize your Webstore using several different themes. These themes have different colors and layouts.

There are limited theme options, but you can customize each theme using the tools on Amazon Seller Central.

This allows you to change the text color, link color, cart colors and other parts of your site.

Fix Your Domain

The Amazon Webstore URL is quite long and has lots of hyphens. You don’t want that for your store’s online address.

Most stores need a unique domain. There is a link on the main page of Seller Central under “Getting Started” that will allow you to customize your store’s URL or web address.

You will first need to have registered a domain through GoDaddy, Network Solutions, Register.com or NameCheap.com.

Then you can come back to the customize URL page and add your domain’s unique URL. This means that your store’s address will go from the extra long Amazon URL to “www.yourstore.com,” which will be much less confusing for your visitors and yourself.

Make Lots of Money

After fixing your domain, you are ready to publish your store and start selling.

Depending on the option that you picked in the first step, your products will now be published online and in the Amazon Marketplace.

You may instantly start receiving orders, but it may take awhile for your store to get noticed if you haven’t been selling on Amazon already.

In this case, creating a marketing plan for your Amazon store would be the next step to make it more successful.

Amazon Webstore is a great service to use if you want to set up a quick ecommerce store. It’s completely online, affordable and makes valuable use of your time so you don’t have to spend weeks trying to set up a simple online store.

Best of all, it integrates seamlessly with Amazon Marketplace if you want to sell directly to customers of Amazon.

Note:  The Amazon eCommerce Store Builder Has Shut Down.  They recommend Shopify.  But I recommend you take a look at this page to get started.